The quest to find your perfect career is a long journey and it’s one that not everyone finishes. If you’re among the lucky ones who can pinpoint what you want to do with your life, the challenge doesn’t end there. Then you have to find a way to make it happen.
If you’ve discovered that you want to start your own home organization business, you need a solid strategy. Use these tips to get your business off the ground.
1. Start With Who You Know
Building a business is like building a snowball. You need a few first clients so you can create a buzz, gather references, and get the ball rolling.
The easiest way to start that process is by advertising to your friends and family members. Offer to organize the spaces they choose for a discounted rate. If they’re happy with the work you do, ask them to refer their friends.
2. Create a Website
Grassroots marketing is great, but if you don’t have a web presence, you’ll lose business without a doubt. In fact, 97% of people say they learn more about local businesses online than anywhere else.
You don’t need a high-end website with complex features. A modest site with your biography and credentials, photos, and contact information will do the job to start. You can enhance the site as your business grows.
3. Take Before and After Photos
Many of your future customers are looking for organizers because they’re too busy to do the job themselves. As they’re looking for designers in the area, they want to be able to see your work at a glance.
From the start, take before and after photos of every job you do. That includes organizing tasks in your own home. Use these photos on your website, your social media pages, and more.
4. Research the Local Competition
Competition research is important for any new business, and home organization is no exception.
Do a thorough search of the professional organizers in the area. Find out what customers are saying about them.
Learn about their price points with the help of various price research metrics like this https://conjointly.com/products/maxdiff-analysis/
Use that data to fill in whatever is missing. Maybe no one in the area offers move-out services to help people declutter, so start there.
5. Spread Knowledge
Marketing isn’t always about pushing a sale. It’s also about improving how customers perceive you.
Become the local voice for organization tips in your community. Start a blog on your website where you offer helpful advice. You can even create your own magazine with a customized free magazine cover.
This gets your name into the world so people know who you are, and it makes you the go-to name in their minds for home organization.
6. Set Up Partnerships
For most organizing jobs, you don’t just need time and expertise. You need organizing tools.
Consider approaching stores in your area that sell organizational supplies. Propose a partnership in which they give you a discount in exchange for you using them as your sole supplier.
Jumpstarting Your Home Organization Business
A home organization business is a low-overhead business to start, but that doesn’t mean it’s always an easy road. The tips above will help you get your business off the ground and make a name for yourself in your community.
To start gathering ideas, check out our DIY home decor and more on our blog.
