It is the process of moving yarn in a way to create a beautiful pattern. On the other side she used the freezer stencil painting technique.
Her inspiration for the first side was the Pottery Barn Poppy Embroidered Pillow Cover that retails for $49. One of the other side she used the Printed Lavender Pillow($29) as her inspiration.
Inspiration Photo: Pottery Barn
Check out Michele at the Scrap Shoppe for the the full tutorial on this reversible beauty.