There are as many motives for creating your own design blog as there are design blogs out there. Many of these motivations have the same ideas at their heart though. Whether the original intent was to simply create something unique, make some extra money, or showcase your interior design company to customers, at their base the same ideas apply.
Essentially the purpose of almost any blog, no matter what the niche, is to inspire others. Whether that is to inspire them to read or to make a purchase, if they are not inspired at all or at worst are bored by your content and your site, it will not be successful.
The Set Up
Of course, before you even start to inspire, you will have to set up your blog, which involves searching for and choosing a domain name, finding a hosting company, and setting up the basic structure of your site with either a template or with the help of a professional web designer. One you have a viable website that is up and running, you can get started inspiring others.
Share Your Ideas
Of course, the most obvious way to inspire others is to share your ideas. This does not mean to be overly arrogant, as if your ideas are better than everyone else’s. Rather it is to share your unique perspective on things. No one quite sees design the way you do, and that unique perspective is what sets you apart.
Be careful to not make your blog too much about you. It is about your ideas, yes. However, the focus should be how those ideas will benefit others in a tangible way. What can your sense of style do for the average suburban homeowner who is setting up their home for the first time. What can a remodeler learn about color choices from your perspective.
The focus should rarely be to shine a light on you as to focus the unique light you create on others. You must have a focus, a voice, and a niche that sets you apart from other interior design bloggers.
Collaborate with Others
Of course, just because you have a unique voice does not mean that yours has to be the only one heard on your blog. In fact, you blog will get better results if you collaborate with other bloggers as well. Here are some of the reasons why:
- Your Audiences Will Cross: You have a specific audience and so do other interior designers. You will both gain readers by blending your styles and audiences.
- Mutual Respect Goes a Long Way: No one person has all of the interior design answers for everyone. Unique spaces, different taste, and even location can influence a homeowner’s choices. Allowing other voices on your blog means you showing mutual respect for differing opinions.
- Shared Knowledge Makes You Better: The best designers know that you don’t have to reinvent the wheel. Instead, look at what others are doing, and let them borrow from you. You will both be better designers in the end.
Good collaboration always offers benefits to both parties, and if done correctly it can greatly enhance the influence of your blog.
Be a Leader
When you look around at what is trending in the world of décor, it is easy to lose sight of the fact that someone started that trend: an industry leader. How did they do that? Well, they focused on customers and what they were looking for, but they did some other, more scientific things as well.
- First, they analyzed the past and saw what behaviors have returned in what cycles. This helps a leader think like the customer, meaning they almost know what they want before the customer asks.
- Secondly, leaders take risks. They know that embracing a particular color combination or era of furniture may not work out, but they try it anyway, treating failure as a learning opportunity.
- Third, leaders find patrons. They will find a client who will take a chance on their instincts and style, someone who can influence others if it is successful.
Know what it means to be a leader in your field and take on the responsibility that goes with the risks and forward thinking you express. Even those times when your risks do not pay off can be an inspiration to others.
Seek to Inspire
This is the whole point of your blog, right? However, you need to be active in your efforts. Seeking to inspire means that you will deliberately do things like take a leadership role and collaborate with others, and it also means keeping a positive outlook on the things happening in the interior design world.
In the big crash of 2008-2009 it was hard for designers to keep a positive outlook when the predominant look in many neighborhoods was chic-abandoned. Still, even in the roughest times, it is possible to keep a good outlook for the future and also to deliberately fight against the negative things others might be saying.
Just as real estate came back so did post-modern furniture and the use of glass to enhance the look and feel of a room. Inspire by being a positive voice even if that is for change or hope for what is next.
Want to be truly inspiring? Offer opportunity to others you may not have had yourself. Offer guest post spots on your blog, mentorships, and other opportunities for those young in your field to learn and grow.
Your example can show others that interior design and décor is relevant for the long term, and no matter what a person’s background, they too can learn, inspire, and make a difference.
No matter what your stated reason for starting an interior design blog, at the heart you really want to inspire others. Whether that is to inspire your customers to buy your products or services or to just gain readers and an audience, inspiration is at the heart of what you do. Use these principles to create an interior design blog to inspire others.