Struggling to build a unique brand amid the millions of businesses out there?
With the fierce competition, it’s difficult to stand out from other establishments. Whether it’s offline or online, you must go through hurdles to become recognized. If you have no means of persuasive advertising, you’ll fade into obscurity.
Don’t give up yet.
With this guide, you’ll learn about creative advertising ideas. These are easy and won’t break your budget. Read on and find out what these can do to improve your chances of success:
1. Make a Sponsored Quiz
A good trick to get people to like you is to make them talk about themselves. While they walk away from the conversation without knowing a lot about you, but they feel better about themselves. That’s why sponsoring a quiz on various websites like Buzzfeed can give a great impression to your customers.
2. Sponsor City Maps
For tour bus companies and chain restaurants, this advertising idea is a godsend. Most people who travel will rely on these freebies. These sponsored maps mark big tourist attractions and business locations, meaning your business gets passive exposure.
3. Make Coupon Books
Coupons are everywhere, from online promo codes to print ads on the subway. But coupon books didn’t die since it remains relevant as an advertising method. It attracts tourists best, so when you want new customers, put some coupons in your city’s discovery guide.
4. Be Creative With Your Environment
Creative environmental ads are great for attracting customers. They’re a step-up from the traditional billboards since it allows you to advertise while remaining funny and interesting. While some people would think it came from a five-year-old’s brain, they’re likely to remember your establishment and pay you a visit.
5. Don’t Shy Away From Innuendo
Regardless of your views, there’s no denying that sex sells. In most cases, people will look twice and burn the image into their memory. Depending on your brand, you can use these ads since they’re hard to forget.
6. Reference Pop Culture
No matter what business you have, your audience will always find you more likable if you can shoehorn some pop culture references in your ads. The only caveat is you have to make the reference flow naturally since people disdain brands who force these references. Depending on your audience, your choice of references can range from a popular movie quote or poking fun of famous dance moves.
7. Be Funny and Pun-ny
Good, creative ads use common knowledge and shared humor as its foundation. People love being part of an inner circle, especially when it comes to jokes. Using humor for your advertisements make them feel like they’re part of an inside joke.
While some people groan upon hearing a dad joke, using one on your advertisements is a good move. Clever puns and creative wordplay while using graphics can result in a great and memorable joke. If you make your audience laugh, they’re likely to remember you, and if you’re lucky, someone will take a picture and post it on their social media account.
Viral advertising using humor is effective because of the reach of various social media platforms. For example, Facebook has 2.5 billion monthly users. If you can harness a minuscule fraction of these people, you’re likely to succeed.
8. Use Cute Animals
On the opposite side of the spectrum, know that adorable creatures sell better. Potential customers will likely remember you if you include a picture of your cute puppy. As always, prioritize creativity since merely putting them on display can seem disingenuous.
9. Make an Instagram Grid
This feature’s purpose is to let people see a bigger picture. Brands mainly benefit from this when they announce pop-up shops. To make the most out of this advertising idea, ensure that the individual pictures and the collective are both attractive.
10. Invest in Street Art
Also known as “guerrilla advertising,” street art can range from simple stickers to full-on wall graffiti. It’s a great way of making people stop in their tracks and take a good, hard look. On the upside, it also gives you an opportunity to get people to advertise for you using Instagram.
11. Creative Business Cards
Most businesses neglect using business cards for business advertisements. But with lots of creative design options, you must start looking into it. Regardless of your profession, you’re likely to find a good business card reflecting your tools of the trade.
12. Show Your Artistic Side With Jingles and Graphics
Some people find jingles annoying since they easily stick in their heads. But with a smart, catchy jingle, you’re likely to earn adoration from your audience.
Never shy away from artistic creations, so use creative graphics to make people do a double-take and analyze what it’s about. Creativity will take you far, especially when you make phone wallpaper-worthy advertisements. To make the most out of this, use an outdoor LED display to highlight the vibrant colors.
13. Go Retro
Some people respond when you make them feel nostalgic. So, if you want a creative way of advertising, make them remember nighttime television back in the 90s. Remake a commercial using techniques from that era to sell your products.
14. Go Live on Facebook
As Facebook’s popularity continues to grow, its Live feature garners more views too. It’s because this social media platform is aggressive about letting users know how to make live broadcasts. When you go live, people following your profile will get notifications.
15. Use Videos to Inspire
Inspirational commercials are reliable creative advertising ideas that stood the test of time. This drives people to engage and share, giving your business more exposure. An easy method to start is to sponsor charity and donation drives.
Use Creative Advertising Today!
These are ideas you can use for creative advertising. If you haven’t tried any of these, now is the time to do so.
Did this guide help? If so, read our other posts and learn more valuable tips and tricks to make your business grow.